Archive for category: Parking & Security

Why a phased approach to adopting parking or security software works

Most parking and security operations eventually decide that technology is the answer to improve how they manage things.  The more difficult question is where to start and how big of leap forward is necessary.

Parking security software management systems make life easier for operations of all sizes with all types of priorities.  A very small department might need technology to help make better use of limited staff and budget. While a mid-sized operation wants to be able to better plan their lots and parking allocations to grow revenue.

The larger enterprise might want all of that and access to a constant stream of data for analytics and ongoing improvements.

Understanding what software solution is the best fit is about understanding what your priorities are right now and what immediate problems you want to solve.

What you might uncover is that a very basic introduction to a new technology satisfies your most imminent concerns and phasing in other features and functionalities lets you better manage your budget while still making big improvements in how efficiently you operate.

Choosing parking and security management software isn’t like buying a car

When you buy a car, you negotiate all the features you want from the start.  You get the sunroof, leather interior, and extended warranty before you leave the lot.  Nobody wants to come back to add heated seats later because it’s inconvenient and likely going to cost you more.

Your parking or security management software shouldn’t force you into an all-or-nothing scenario.  The OPS-COM system is an excellent example of a modular solution that lets you choose what you need now and add to the package later, without the cost escalating outside your budget.

From our experience, a phased approach to adopting software for parking or security management has been the best fit for clients who are focused on addressing one or two areas that are causing the most problems in their operations.

Context

An example, if you are a smaller parking and security department on campus, and you’re looking for a technology solution to help you better manage your permit process. You don’t necessarily need to adopt a full-scale parking solution with all the bells and whistles.

The first step can be into a solution that gives you a customer database with a user-friendly customer self-serve online permit application feature.  You offer your customers better access.  While you minimize the time your staff spends with paper applications and interacting directly with customers.

Initially it may be that you want to consider how you can reduce staff time and make your parking office more efficient.  Often small tweaks rather than large leaps can make noticeable improvements in both the time and emotional commitments of patrol and counter staff alike.

Down the road, you can look at providing your field teams with handheld devices or using the system to manage violations. You can leave less pressing issues until later.  Both young and older staff enjoy being invested in new technology.  In many cases, a staff member will lead he charge in such an area and become a mentor to other non-technical staff.

If you’re considering adding license plate recognition (LPR) technology, you can phase that in as well.  Pay by plate permits could be a starting point with patrol teams looking up plates in a searchable database.  You could then choose to equip your patrol teams with cameras either vehicle-mounted or as part of their hand-held device.

Advantages and disadvantages of a phased approach

Disadvantages

Let’s start with two of the most significant disadvantages.  Depending on the size your operation is, you might find that a single adoption of a new system is less disruptive. Reason being that everything happens at once on a much shorter timeline.  While individual implementation is a significant disruption, it’s a one-time event. You don’t have to ask your team to go through it again in the coming months or years.

Training has similar issues, and while there will be more training required it’s all done at once.  You may also see a quicker return on investment (ROI) because the benefits and efficiency gains are more widespread.  This is where staff buy-in is a huge benefit, as more staff buy into the process and offering, more staff are able to assist those that might be intimidated by new processes or new technology.

Advantages

Less Risk: With a phased approach if there are problems they are isolated to one area and not your entire operation.  This might make it easier to get buy-in from senior management.

Quick Improvements in Priority Areas: Choosing to start with technology that solves your most immediate concerns, quickly fixes those areas that are least efficient.

Better Control: Making small changes means, you have better control over how it happens and its implementation.  This is especially important for groups who have limited resources to dedicate to the transition.

Easier Approvals: With a smaller budget, the risk is lower.  It’s easier to get approvals quickly to move forward.  The options include spreading costs over an extended period and various budgets. Costs may be low enough that you don’t require an RFP to purchase the software.

Smoother Adoption: Changes are only occurring in a specific area, so there is less disruption to other parts of your business.  As well, the feedback you receive from the first phase can help direct and improve future phases.

What you should know about the costs

We only feel comfortable talking about the costs of our system. It’s worth asking other vendors what a phased approach would cost for their system.

With OPS-COM, the difference between adopting our entire system, vs. phasing in the different features over four years is approximately 10%.  This will depend on what you want your final system to look like, but it’s a good benchmark.

Keep in mind that the longer the time frame of your phased approach, the more likely it is that you’ll see a point where the system price increases during that time.  So, you’ll need to build that into your budget as well.

Another important consideration is that we often work with operations which can easily take a phased approach and avoid the headache of the RFP process.  We covered some details about security and parking management RFPs in a recent blog, including information on forgoing the RFP entirely.

We work with groups all the time who want to understand where to get started and how to adopt new technology on their timeline.  If you have questions, please contact us, and we’d be happy to help.

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Parking management software and business process management for parking isn’t just for the big guys.  Smaller businesses or groups like your parking and security department have as much to gain from improvements in how this is accomplished.

In 2016, AIIM released survey results where they suggested that 41% of companies who invested in business process management saw a ROI within a year.

What is Business process management?  It’s any combination of modeling, automation, execution, control, measurement and optimization of business activity flows. All in support of enterprise goals, spanning systems, employees, customers, and partners within and beyond the enterprise boundaries.

Sounds daunting, we know.  But for smaller parking management operations, you can scale the process to achievable, realistic efforts to make minor improvements over time. You also reap the benefits in the long run.  You are primarily looking at different aspects of your operation and finding ways to improve how you do things.

Furthermore, there are lots of resources out there to help you get started and determine where you can make improvements.  A blog in HUFFPOST recommends seven places to start when you’re jumping into the world of BPM.  The general premise of improving your operations is about finding efficiencies, which sometimes means automation where it makes the most sense.

Scenario 1: Parking permit application and distribution

Ask yourself these questions to help identify areas where things are efficient and areas where you might want to reduce the number of resources you need to manage them.

• Do you need multiple staff members at specific points in the year to manage this?
• Do you have a high level of one-on-one interactions with your customers?
• Are there paper records or applications?
• Are you using spreadsheets or dated software for record keeping?
• Do you mail permits to customers or do they visit the office to pick them up?
• Do you require management system software?  this is a loaded question since it is imperative for an efficient operation

We recently worked with the Burlington International Airport to implement ParkAdmin.  They’d identified some inefficiencies in their processes around parking management system software.  Plus, they were having problems with how they supported and serviced their clients who worked irregular hours and couldn’t always visit the parking office which operated a M-F 9-5 schedule. In this case, automation with a product like ParkAdmin created a better parking management process for both problems.  They used the OPS-COM database to manage their customer list, created a “self-serve” option for permit holders to apply for permits, and allowed temporary permits to be printed at home by customers until they were able to pick them up in the office.

In the case of BTV, they automated some, but not all processes.  People still need to visit the office to pick up their permits, but it’s a smoother, more efficient process now through the use of parking management system software.

Scenario 2: Dispatching security teams

With process management for parking, documentation of all security incidents is mandatory. Handling documentation promptly is essential.  However, nobody wants their team spending more time with the paperwork than in the field.

• Do you have a documented process for logging calls and prioritizing them?
• Are their time lags in your process that could compromise how quickly your team can respond?
• Is information available in real-time, so everyone has what they need when they need it?
• Are your dispatch records and logs easily cross-referenced or are they in two separate systems or formats?
• Are you relying on paper or dated systems for record keeping?

Keeping all the balls in the air is difficult for many security departments.  You likely have heavy caseloads and demanding reporting requirements which are all critical to maintaining safety.  Technology can help make the dispatch log reporting and tracking simpler, more efficient, and less cumbersome for staff.  All of which leads to more productive operations.

Scenario 3: Managing violations and appeals

Process management for parking requires issuing parking violations as part of any parking operation.  It’s also one of the areas that commonly becomes a source of frustration because it creates additional work for your team.

• Does your team manually manage appeals paperwork and do customers come to your office during the process?
• How much time does your team spend dealing with incorrect license plate numbers or spelling errors on tickets?
• Are you struggling to identify repeat offenders and scofflaws when on patrol?
• Do you end up sending past-due violations to a collections agency?

With the right violations solution, your patrol and office team have access to real-time data and automation options when issuing violations and managing appeals.   As a result, you can see some real improvements in efficiency when you start to implement this kind of technology.

Violations and Technology

Consider the value of real-time data for your patrol teams.  They can make informed decisions about each violation – perhaps issuing a warning to a long-term customer with no past violations, or requesting a tow or boot when identifying a scofflaw.

It’s also possible to limit the one-on-one interaction with customers appealing violations which makes better use of your team’s time.  Systems like ParkAdmin give customers 24/7 online access to their violations where they can view ticket information and initiate an appeal or pay the fine.  If you add LPR technology to your operations, you can also add photo documentation to help manage customer appeals.   And with a clear photo of their parking infraction, you will likely receive fewer frivolous appeals from customers.

LPR technology can also almost eliminate errors with license plate numbers and give you patrol teams the option of virtual chalking when necessary.

Technology can also make it easier to track repeat offenders or customers with over-due violations or accounts so you can manage collections.  As an example, Anderson University is using a ViolationAdmin custom report to share past-due violation information directly with finance who can then execute the collection process.

Scenario 4: Dated parking technology equipment

Just like the vehicles that are parking in your spaces, the older your parking equipment gets the less likely you are to be operating efficiently and with all the features you want.  We often talk to parking managers about the decision to move from Pay and Display equipment to License Plate Recognition (LPR) technology and how the return on investment is a combination of equipment and resource cost savings.

• Do your Pay and Display machines have high resource demands for maintenance, servicing, and troubleshooting?
• How much time does your team spend troubleshooting equipment or responding to customer’s complaints about their function?
• Could you benefit from a better space/hour rate for your patrol teams?  How do permits not appropriately displayed in vehicles affect the efficiency of your patrol teams?
• Do you currently collect data on the uses of your parking spaces?
• Do you deal with ongoing complaints from customers about Pay and Display machine placement?

Adopting LPR Technology:

Most parking management system operations who adopt LPR technology see immediate improvements in efficiency.  A very straightforward example is the ability of a patrol team with a remote LPR camera for enforcement. They can patrol as many as 1,500 spaces per hour which is a considerable improvement over foot patrols checking dashes for permits.  A vehicle isn’t necessary for the LPR technology, however.  You can include LPR features on your patrol team hand-held units and still see a vast improvement in how quickly they can patrol.

Aside from the cameras which require some regular maintenance, an LPR system cuts down on the resources you need for equipment servicing, consumables like paper, and overall maintenance.

LPR technology also equips you with data that can help you make better decisions about how you manage your parking system.  It can give you insight into how efficiently you’re using your spaces and can even help you identify opportunities to generate revenue.

If we can help answer any questions about how our technology has assisted our clients with their business process management, feel free to contact us.  We’re happy to pass on some of the best practices we’ve seen.

Perhaps you’re embarking on a full-scale parking master plan, or continually revising your plan year-to-year to accommodate changes and improvements. Understanding how to manage your lots and parking allocation planning is fundamental to the process.

A good parking plan is well rounded, and allows for both future planning and revenue growth.  At the same time, it maximizes the existing potential in your operation in the most effective way possible.  At the core of your strategy should be two main categories: parking lot planning and parking allocation planning.

Parking Lot Planning

First of all, in lot planning, you start with the basics.  Define and document the physical locations of all the parking lots you have, the number of parking spaces available, and how much you charge users to park in these spots. You should also document the type (annual, semester, monthly, visitor, etc.) and number of permits you issue each year. This will help you determine the total number of permits you need and the range of permits needed for each lot.

It’s always wise to over estimate the number of required permits.  A standard rule of thumb might be to increase your permit inventory by 20%.  This does not mean that you will sell these permits, instead it creates a “space” or buffer in which additional permits can be added.  In the case of lost or stolen permits, you may want to add a few more to the lot.  Certainly in the case of overselling you will also want to have some room to add a few more permits.

Here’s an example.

We have three lots: lot “A” has 158 spaces, lot “B” has 223 spaces, and lot “C” has 54 spaces.

It would be easy to just number the permits 0-158 for lot “A”, 159-382 for lot “B” and 383-437 for lot “C”. That will, however, limit any future expansion or changes that might occur with your lot or number of parking spaces available. It is recommended that you add a buffer to each parking permit range for unforeseen changes or growth. Remember, permit numbers can be reused year after year depending on your parking management system, this lets you track the history of each permit over time.

There are many types of numbering plans available, this is only one suggestion that will allow for expansion and efficiency.

In this permit range we include a lot of extra numbers for any type of expansion. This example also adds an identifier for the permits, with permits in the 1000 range specific to lot “A”, the 2000 range for lot “B”, and 3000 range for lot “C”.

Expanding the Permit Range

There are many reasons for expansion that have nothing to do with the size of the lot.  For example, a user may lose a permit and need to get a replacement. Another example is adding a new parking structure or permit category to an existing lot. Or perhaps you physically expand the lot to accommodate more spaces.

Having extra spaces in a virtual lot affects nothing, and is only good sense for future expansion.

Back to the example

We acquire additional space adjacent to Lot “C”, and increase the number of parking spaces by 100.

At the same time, we decide to add premium permits to Lot “A” which is 10 parking spots wide and 16 rows deep. As you can imagine, the walk from the last rows could take a while, and the front spaces are more desirable. Here is an opportunity to increase revenue by charging higher fees for the premium spots closer to the building. We make rows 1-5 premium parking spaces with 25% higher fees.

By moving 50 spaces from Lot “A” to the Lot “A Premium” we keep the 1000 range consistency for all Lot “A” permits.  And, because we planned ahead, we easily added the 100 spaces to Lot “C”.

Parking Allocation Planning

A common question: “How does a parking manager decide to allocate permits to different user groups?”

With the use of virtual lots, it’s easy to subdivide a physical lot into sub lots for different user types.  User types can be used to define who parks where in a lot and how much they pay.  An individual lot can be configured to accommodate multiple user types depending on your operations,

You can define user types based on your specific operations.  They might include annual or part time, students or staff for a campus, or other specific user groups.  With user group definitions you can offer better customer service since allocations can be broken out by the expected use of each group.

Also, parking allocation planning includes defining when certain permits are available for sale and when yearly permits will rollover.  The best way to understand time allocation is to think of it as a window of sales. For example, you may have time allocations set up to sell permits that are valid for an entire year, a semester, a month, etc.

Back to the example

We might decide to offer all of the Lot A Premium spaces to only a FT Staff user type.  The reasons might vary and may be because the space is preferred, closer to the building, and higher priced.  We could also create three “virtual lots” for Lot B.  The first virtual lot is for annual permits only and makes up 125 of the 223 spaces.  The remaining 98 spaces are the second virtual lot and are sold on a monthly basis with sales opening two weeks prior to the start of each month.  The permits for the first two virtual lots are valid from 7 am to 6pm, with the third virtual lot making up temporary parking access for evening parking. The lot setup allows us to accommodate different user types and maintain a high level of demand for our permits.

ParkAdmin makes it easy to set up different user types, virtual lots, and assign permit ranges.

Learn more about virtual lots or contact us for more information.

Full disclosure before we get too far into this.  OPS-COM offers a single-vendor parking security system for related management so we’re clearly biased when it comes to this topic.  We believe the benefits of a single vendor far out way the potential drawbacks.  But, we’ll try to be objective in this blog because ultimately, we want you to have the information you need to make good business decisions about how you manage your parking and security operations.  We’d love to hear what you think.

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Parking Security System

Your parking and security system is like any other part of the IT infrastructure that you rely on every day.  Some of you may still be managing your processes with spreadsheets you’ve built yourself. However the clear majority of parking and security operations use one or more software applications from one or more vendors.

The parking security system you have in place may have been built in stages. Functionality from different vendors was added as your operational needs changed.  For example, you started with a program that manages your clients or users, and then implemented parking online.  You may have eventually adopted other features like incident tracking, pay by plate, or mobile parking.  This scenario you could have as many as 5 different systems using the same information and data. As a result,  managers must tie it all together for proper record keeping.

Other operations may have adopted and implemented the entire system at once.  There is no right or wrong way to structure your parking and security system, but there are some advantages and disadvantages with how you approach your vendors and the potential to integrate multiple systems.

To clarify what we mean by a single vendor system, this is when you would source all the software components of your parking and security operations from a single company.  That company could be providing you with more than one piece of software or module, but they are all products of the same company.

By contrast, a multi-vendor parking security system would suggest that your system is a mix of software or modules from different companies.

Simplified Vendor Relationships

Advantage: single-vendor

While it might not seem like a relationship with software vendors is that important, it is.  (At least we like to think it is with our clients).  There are many different points at which you need to work with a vendor and sourcing all of your solutions from one simplifies and expedites the process.  With a single vendor you eliminate the need to manage multiple contracts and service level agreements and instead gain a single point of contact for support teams for any technical or trouble shooting issues.  You’ll need to manage these with either one or several vendors:

• Pricing and contract negotiations
• Contract renewals
• Service level agreements
• Installation, integration, and trouble shooting
• Technical support resources

Best-In-Class Technology

Advantage: multi-vendor

We’re torn here and this is where it gets tough to remain unbiased because we think  our solution is best in its class.  However, generally speaking, a vendor who is highly specialized in a single niche area can often put more resources into building a solution and remain highly focused on specific technical improvements.  This can come at a cost however as sometimes it means the solution is too narrow and doesn’t fit all possible clients – but not always.  The parking and security industry is a niche in itself in many ways so there are many good solutions available from many different vendors.

Internal Resources

Advantage: single-vendor

You’ll most likely reduce the demands of your internal resources by working with a single vendor instead of multiple vendors.  The training and demands to learn and become proficient on a single parking security system will be easier.  All the modules from a single vendor will have similar functionality, layout, and user experiences so your team will find it easier to apply your specific business logic to become efficient with the system.  By contrast, when you use several different products your team will have to grow comfortable with the features and operations of each independently and how they all tie together to get the outcome you are looking for.  You’ll also find it less time consuming to have a single point of contact for support and trouble shooting.

Managing Patches, Updates, and Upgrades

Advantage: single-vendor

Updates and patches for any software should always be installed as soon as possible. This ensures the parking security system operates as it should and you aren’t left vulnerable to security threats.

When you have multiple software applications operating together, a change to one can have a ripple effect on how the entire system works.  While most vendors understand how their software is used in relation to other software in the industry, it’s still possible that your setup doesn’t respond well to an update or patch to one of the components.  The more pieces you have the more likely you will need some trouble-shooting.

It’s also possible that you could receive an update today for one product and spend a day configuring it with the entire system, and then receive an update the next day from a different vendor and must repeat the entire process.  With a single vendor, you’re likely to see less frequent, but more comprehensive updates to the system.

It’s also easier to adopt new features or applications from a single vendor.  When they introduce a new product or service, it is built to work with the system you have in place.  Bringing in a new product to a multi-vendor scenario often means you have to work through several integration processes to be sure the new product or service works, and won’t disrupt what you already have in place.

Technical Support

Advantage: single-vendor

When you work with a single vendor and something goes wrong, you know exactly who to call.  The support you receive will likely be more helpful because they understand your entire system and not just their individual piece.  Problems that occur in multi-vendor scenarios are sometimes difficult to define and pinpoint the exact cause because of the layers of integration.   A lot of time is spent going back and forth between vendors to troubleshoot the issue and identify it’s source.  This could also result in higher SLA costs.  The support team from one vendor likely won’t help you with problems with a product from another vendor, even if the issues are related.

Flexibility

Advantage: multi-vendor

In many instances, you will have more flexibility on how your system works and what it does with a multi-vendor system.  While many vendors who offer a complete system will let you customize your package and define your features, building out your own system can offer more options.  The multi-vendor scenario also lets your team look for non-traditional “add-ons” to integrate if you choose too.  The caveat however is the more you add into the system, the more complicated it gets, and the more sophisticated your IT team will need to be to manage it.  It also opens you up to more compatibility issues.  If flexibility is important to you, these obstacles can be overcome.

Integration and Compatibility

Advantage: single-vendor

A single vendor is developing all their components to work together. As a result, there are no snags that can cause delays or extra steps to integrate the systems. This ensures everything is consistent.  It also means that you’re likely to get more features and processing speeds can be higher.  Multiple-vendor systems can offer potential hiccups between products.

Commitment

Advantage: multi-system

A single-vendor parking security system means you’re tied to a single company. The decisions they make, and the direction they take their development can all affect you.  As a result, any large changes at their company can have an impact on their products or support services. This could include; management shifts, take-overs, or technical issues.  If their priority for functionality is different than yours, you might be disappointed and find yourself having to either do without or replace your entire system.  However, this is where the relationship with that vendor should come in.  Your opinion should be important to them and they should keep you up to date on the direction they’re taking.

Cost

Advantage: single-vendor 

A parking security system from a single vendor is likely to cost less than creating a system from multiple vendors.  Setup, licensing, training, service agreements, and other costs for each system add up when you are working with multiple vendors.  First of all, a single vendor system will most often come with a single fee for the entire package. It usually works out to be less than if you were to purchase multiple systems from different vendors.  Furthermore, you may have better bargaining power with a single vendor as they have a bigger interest in your business.

Most people wouldn’t think parking enforcement and the boot would be a form of customer service, but it is.  Those who have outstanding violations may not think so. However, for the rest of us who follow the parking rules by merely finding a spot to pay and paying for it to keep parking accessible and fair. It is doing us a favor.

The Canadian Parking Association makes a good case for bringing discussions of parking enforcement out of the shadows.  Typically, most parking departments avoid talking about ticketing, booting, and towing because it’s perceived as a “money grab” by the driving public or users.  The CPA wants to encourage proactive communications to change the perception of enforcement officers from “ninjas” who look for opportunities to ticket vehicles to “ambassadors” who can help keep spaces available for paying drivers with parking technology.

The real function of parking enforcement is essentially customer service.  It is about protecting parking spaces and capacity for people who are doing the right thing: purchasing parking permits, parking in the proper spaces, and respecting time limits. 

Boot and Technology Paired at Carleton University

Carleton University equips their enforcement officers with real-time data, parking & enforcement technology as well as the boot to improve their services to on-campus users.  At the 2016 Canadian Association of University Business Officers (CAUBO) annual conference, Carleton University shared an overview of how they adopted booting in place of towing as the primary way to immobilize delinquent vehicles.

Carleton University Parking and Security Department policy is to boot vehicles with three or more outstanding violations. They use OPS-COM to make data available to their enforcement team in real time on an enforcement tablet.  With access to the most current data, it is easier to identify vehicles with outstanding tickets or other violations to respond quickly without having to wait for the arrival of a tow truck.  Their system also has back-end automation that sends the outstanding violation data to the user’s account receivables or payroll deductions for garnishments.  An unknown or unregistered vehicle with multiple outstanding tickets will initiate action through a collection agency.

Moving to replace towing with the boot came down to cost-effectiveness.  Not only saving on towing costs, but officers are also available to act on vehicles positioned in spots that prevented towing.  The new process also helps capture information on the booted vehicle owner since they must present to Parking Services to arrange for its removal.  It makes it easier to collect outstanding fines for any vehicle on campus. Especially is they were an unknown vehicle or user previously.  Consequently, decreasing the need for collections.

Campus Response:

Users on campus seem to have responded favorably to the boots on campus.  More recently, Carleton told us that users appreciate that the cost to remove the boot is lower than the previous fees for towing and impounding

A campus-wide communication campaign notifies users of the new policy. In their CAUBO presentation, Carleton University shared that they initiated their communications campaign in October 2015. By January 2016, they’d received no complaints about the new booting practice. The parking administration has found the high visibility of the boot acts as a deterrent to some drivers. They haven’t had a big problem with people trying to remove the boot themselves to escape paying fines.

Real Time Data makes Booting Less Painful

With access to real-time data, like the team at Carleton University, enforcement officers have the most current information on scofflaws and other flagged vehicles. This can identify if a boot is warranted.  When a driver finds a boot on their car, they must contact the parking administration staff. They have to pay their fines to have the boot removed. Parking administration staff also have access to the most current information.  They know what is owing to outstanding fines, and the location of the vehicle. Therefore, they can send the officers to remove it or call a tow truck should the fines not be paid.

When vehicles register as permit holders with your parking authority, there is an opportunity to use their contact information to prevent placement of the boot in the first place.  Arizona State University considered an option to notify the permit holder in advance of applying the boot and giving them time to resolve the issues before the boot is applied.  There are also opportunities to notify owners in advance that they are approaching or have exceeded the outstanding violation amounts. This warning includes that when they identify their vehicle next, it will be booted.  Vehicle owners can then choose to avoid those problems by paying their outstanding fines with the advanced warning.

Booting vs Towing for the Violator

There are some definite benefits for the driver to having a boot placed instead of their vehicle towed.  Up front are the costs.  Applying boot removal fees is less expensive than towing and compound charges.  It’s also more convenient not to have your vehicle removed from the site. You must pay the violations immediately to have the boot removed quickly.  As the experience at Carleton University, boots are highly visible, and pressure to avoid the situation acts as a deterrent.

Is the Barnacle the New Boot?

It doesn’t always have to be the boot.  The Barnacle is a new alternative to the boot that claims to be lighter and easier to install.  Launched in the summer of 2016, the Barnacle uses a pump and commercial grade suction cups to attach to the windshield of a vehicle. This makes it impossible to see and drive.  Motorists who find themselves unlucky enough to see this on their vehicle need to contact authorities to pay their fines. They get a release code to remove it from their windshield.  It has the potential to make the process easier and faster for both the violator and the enforcement officers. They no longer need to be present to remove it from the vehicle. Consequently, the driver is responsible for returning the unit.

Parking is  Revenue Source

It is surprising that we have to remind clients that parking is a revenue source.  Patrons understand that parking costs money.  Those that park without valid permits usually understand that they are doing so.

Parking enforcement is customer service for valid parking patrons.  The parking and security patrol staff are helping to keep violators out of parking areas to ensure that parking is available for those clients who have paid their money.

A boot is an excellent visual for anyone thinking about illegally parking since they can see that there is active enforcement on site.

So, parking is a revenue source which is supported by parking enforcement with is a client service mechanism which also generates revenue; a true win-win for your organization.

Find out how OperationsCommander can help with parking and security management.

The move to digitally capture parking data can be an essential tool to evaluate your parking operations and find ways to make improvements that help generate revenue and improve the driver experience.  While not everyone looks to parking as a revenue source, they should be evaluating their data to see if they are reaching their goals and maximizing their parking real estate.

A company like Smarking provides a tool to help parking management companies analyze their data and forecast revenue which allow organizations to make smart decisions based on what the numbers are telling them.

The International Parking Institute’s report Parking Analytics: An Industry Snapshot shows corporate parking generates more than $3,000 on average per parking space (See Chart Above).

Colleges and Universities come in on the lower side with only $642 per space, with municipalities, airports, hospitals and other industries in between. Of those that completed the survey, 69% said they expected their revenue to increase the following year.

As a result, using the parking data collected with different technologies to help forecast what that increased revenue will be, and how they will achieve it is good practice for parking maintenance budgets.

Capturing parking data

The more data you capture over time, the better you’re able to use it to help make strategic decisions about how you administer and structure your parking. As a result, the digital tools today let you track a variety of metrics. For example:

Violation analytics will help you understand where and when violations are most likely to occur

What can you do with it? 

We call these violation hot spots, and they can be mapped for your enforcement team to easily identify the location and the number of violations over the most recent four weeks.  You can use the parking data to manage better and schedule patrols, evaluate changes to time limits in high violation areas or understand how you can redirect parking traffic to other locations.

Some refer to these hot spots as violation “fishing holes”.  These are the areas where we can be certain that a patrol will find vehicles that are abusing parking rules.  These “fishing holes” can be a great source of revenue, and with analytics the day of week or time of day detail can be easily assessed.

Occupancy rates and duration are statistical possibilities with LPR or sensor technology

What can you do with it? 

Adjust rates based on demand for peak times and key locations; customize time limits for individual times, days, or locations; direct traffic to available locations; and identify ways to bring traffic to underutilized spaces.

An excellent source of revenue is the overselling of  parking.  With this analytical data it is possible to determine what percentage of overselling an area will support.

Historical revenue data is important to forecasting

What can you do with it?

Understand the implication of rate changes and adjustments, forecast the effect of targeting pricing for things like special events or demand-based pricing, and better understand sources of revenue variances.

The old adage of supply-and-demand comes into play here.  With an understanding of when demand is high, supply can be controlled using price points that are bit higher or lower to ensure available parking for all, and an opportunity to increase revenue.

Examples of how to use the data

Municipalities can use their data in different ways to find changes that can reduce congestion. This can help drivers find the spots they want, at rates they want to pay.

City of Edmonton – Epark

The City of Edmonton’s EPark system collects occupancy data and lets the City analyze how drivers are using parking in different areas.  They launched their EPark system in 2015 knowing that the data they collected could help them consider a predictive parking model with variable rates based on peak hours and congestion.  Then, in late 2016 they announced they were reviewing rates for the downtown parking zones based on the data they collect.  Finally, they hope to use occupancy rate data throughout the City to determine whether rate changes can balance the use of underutilized spaces.  Earlier in the year, they made changes to accommodate parking congestion at Rogers Place in the City.  Event night parking is no longer free after 6 pm with extended time restrictions to assist patrons.

Pittsburgh Cultural District – ParkPGH

ParkPGH was a first of its kind when introduced in 2010.  It’s a smart parking solution developed by the Pittsburgh Cultural District (PCD). It helps manage congestion especially when demand is at its highest during events.  The system uses both historical and real-time data from public and private parking facilities to inform drivers of spot availability.  In 2015, the City of Pittsburgh announced it would be using data from ParkPGH to provide drivers with spot availability notices through parking garage wayfinding.  In 2012, ParkPGH estimated an over $313,000 impact on reduced gas expenditures, congestion reduction, and time.  At that time they projected an over $1.2M annual impact once fully deployed.

San Francisco – SFpark

SFpark is an example of demand pricing for parking.  SFpark started as a pilot program in 2011 with 7,000 or the City’s 28,800 metered parking spaces. It included 15 of the 20 City-owned garages. They installed sensors and smart meters for their on-street parking and collected data on occupancy rates and duration.  Based on the trends they observed, they adjusted rates by block, time of day, and day of the week.   As a result, prices increase incrementally until at least one space on the block is available.  This means rates at a meter can vary from $0.50 per hour up to $6.50 per hour depending on demand.  It also means that traditionally underutilized spaces get used more often. In addition, you will see a reduction in traffic congestion in high demand zones.  Notification to drivers of pricing comes via mobile apps. SFpark has an open data and source code approach to encourage independent developers to create new tools for drivers.

Tips on how to use your data

Just getting started with collecting data in a meaningful way?  Here are a few suggestions as you start to travel down this road.

• Collect and keep as much parking data as you can. It may not be relevant to what you are doing today, but it may be relevant for you down the road. Maximize the abilities of the systems you’re using and gather and save what you have access to.
• Be sure you understand what problems you’re trying to solve or goals you’re trying to achieve before you start. Look for the data that helps you answer those.
• Dig in and see where it takes you. It’s only by looking at the data from different angles that you’ll find a new perspective.  Consequently, you don’t need to be an analytics expert to be effective at evaluating the data.
• As a result, you wear a few different hats when you do your analysis. Look at the data and reports from an administrator, parking patron, and parking management perspective.