Let’s face it no one likes to get a parking ticket. It is expensive and extremely annoying and it feels like it’s just a money grab for greedy organizations right?
Wrong. Parking is actually a resource.
Unfortunately, there isn’t unlimited spaces and allowing people to break the parking rules means rule-breakers are getting more than their share of the resource and paying less for it. Through customer and employee education you can change the role of Parking Enforcer to the more customer friendly (and accurate) role of Parking Protector. As a Parking Protector it is their job to improve customer satisfaction and experience by ensuring spaces are available for parkers who follow the rules and pay for their spots accordingly creating convenience and stress free ways of trying to park their vehicle.
With proper parking protection, parkers are assured that no one is parking illegally, unsafely blocking exits or emergency access or preventing the efficient operation of the parking lot ensuring that spaces exist for the rule followers. Remember the goal is to improve customer compliance and solidify the revenue stream of parking management since all the spots are paid for and used correctly. The job of the Parking Protector will be more pleasant and less controversial and should lead to less staff turnover and consequently less training for new employees if done properly and efficiently. Consider using signage and social media to educate your customers on why Parking Protection is so important to the safety and efficiency of our daily parking lives. Unfortunately, there will always be compliance issues, however, these can be seen as opportunities to educate rather than punish.
Adapted from Canadian Parking Association Parker Article, third quarter 2015